Our 2025 Annual Consumer Trend Report

Our annual Consumer Trend Report is our deep dive into where consumers stand today and how major shifts are shaping new needs and opportunities. We spend months distilling signals from the past year to uncover what they reveal about the road ahead, because we believe that the clearest view of the future comes from a deep, precise understanding of the present.This moment in 2025 is a particularly dynamic one for reflection. The past year was defined by stark contradictions — volatile consumer sentiment, erratic markets, explosive technological breakthroughs, and a remarkably resilient labor market, all unfolding alongside rising anxieties about career and financial security. In this report, we examine how economic pressures, technological advancements, and shifting consumer priorities are reshaping behaviors. We focus on three driving forces — Health & Wellness, Gen AI, and Personal Security — each accelerating fundamental changes in the way people work, transact, and plan for what’s next.