Glossier - Investment No. 30

Chime - Investment No. 29

Away - Investment No. 48

Ritual - Investment No. 57

We Are Forerunner

We Champion the Companies Who Rewrite the Rules of Culture

What We Do

We are an early stage venture capital firm dedicated to investing in ambitious entrepreneurs to define and dominate a new generation of commerce.

Announcing: Fund IV Our Philosophy

We partner with those who challenge industry norms — Those who upend entire categories.

Digitally empowered consumers are navigating an evolving path to purchase, while setting a new bar for service, transparency, and authenticity. Access, products, and services are being brought to life as technology unlocks potential and reshapes the way business gets done. Many old guard commerce leaders are saddled by outdated value propositions and infrastructure. Amazon, leader of the 1.0 e-commerce revolution, is 20 years old. Much has changed since then. The consumer has evolved, and the way we do business is in a constant state of transformation. Our primary areas of investment are:

B2C Products, Services, & Experiences

B2B Upgrades and Unlocks

View Our Portfolio

Prose, Investment No. 74


Glossier -

March 19, 2019

Glossier Tops Billion-Dollar Valuation With Latest Funding

Glossier The Wall Street Journal

Outdoor Voices -

March 12, 2019

Outdoor Voices Blurs The Lines Between Working Out And Everything Else

Outdoor Voices The New Yorker

March 11, 2019

Birdies Shoes Spring Collection Is Super Colorful & Meghan Markle Would Definitely Approve

Birdies Bustle

March 7, 2019

47 Female-Founded Retail Startups To Support On International Women’s Day — Plus Our Favorite Products From Each

Away, Birchbox, Glossier, Ritual, Zola Business Insider