Glossier - Investment No. 30

Chime - Investment No. 29

Away - Investment No. 48

Ritual - Investment No. 57

We Are Forerunner

We Champion the Companies Who Rewrite the Rules of Culture

What We Do

We are an early stage venture capital firm dedicated to investing in ambitious entrepreneurs to define and dominate a new generation of commerce.

Announcing: Fund IV Our Philosophy

We partner with those who challenge industry norms — Those who upend entire categories.

Digitally empowered consumers are navigating an evolving path to purchase, while setting a new bar for service, transparency, and authenticity. Access, products, and services are being brought to life as technology unlocks potential and reshapes the way business gets done. Many old guard commerce leaders are saddled by outdated value propositions and infrastructure. Amazon, leader of the 1.0 e-commerce revolution, is 20 years old. Much has changed since then. The consumer has evolved, and the way we do business is in a constant state of transformation. Our primary areas of investment are:

B2C Products, Services, & Experiences

B2B Upgrades and Unlocks

View Our Portfolio

Prose, Investment No. 74


11 Honoré -

April 19, 2019

From Bridal Salons To Custom Gowns, Here’s Where Size Inclusivity Stands in the Bridal Industry

11 Honoré Harper Bazaar

Forerunner -

April 18, 2019

Silicon Valley’s Most And Least Diverse Venture Capital Firms

Forerunner The Information

April 18, 2019

‘Adjust Your Roadmap’: DTC Brands Are Stretching Into New Categories

Forerunner Digiday

April 16, 2019

When Did Vitamins Get So Cool

Ritual Vox