Glossier - Investment No. 30

Chime - Investment No. 29

Away - Investment No. 48

Ritual - Investment No. 57

We Are Forerunner

We Champion the Companies Who Rewrite the Rules of Culture

What We Do

We are an early stage venture capital firm dedicated to investing in ambitious entrepreneurs to define and dominate a new generation of commerce.

Announcing: Fund IV Our Philosophy

We partner with those who challenge industry norms — Those who upend entire categories.

Digitally empowered consumers are navigating an evolving path to purchase, while setting a new bar for service, transparency, and authenticity. Access, products, and services are being brought to life as technology unlocks potential and reshapes the way business gets done. Many old guard commerce leaders are saddled by outdated value propositions and infrastructure. Amazon, leader of the 1.0 e-commerce revolution, is 20 years old. Much has changed since then. The consumer has evolved, and the way we do business is in a constant state of transformation. Our primary areas of investment are:

B2C Products, Services, & Experiences

B2B Upgrades and Unlocks

View Our Portfolio
Prose

Prose, Investment No. 74

Newsworthy

Stadium Goods -

December 12, 2018

With Acquisition Of Stadium Goods, Farfetch Solidifies Streetwear And Luxury’s Relationship
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Stadium Goods Glossy

Neighborhood Goods -

December 7, 2018

Inside Neighborhood Goods, A Modern Take On The Department Store
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Neighborhood Goods D Magazine

December 4, 2018

Forbes 2018 World’s 100 Most Powerful Women
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Kirsten Green Forbes

November 5, 2018

Glossier To Open New Flagship Store In New York
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Glossier Forbes