2024 Annual Report

Our inaugural Consumer Trend Report is a data-driven analysis rooted in what’s driving consumers, where consumers are heading, and where investment opportunities exist.

In 2024, we share our perspective on Access, Independence, and Spending Like There’s no Tomorrow – three consumer values we believe are here to stay and in the process of evolving. We also cover consumer intrigue and willingness to pay for the fast-moving Generative AI technological shift.

Wondering how consumers may “edit” their access to curb stress and improve quality of life? Or how consumers are increasingly taking their professional, health, and educational pursuits into their own hands with interdependence in mind? Or what discretionary spend has moved beyond desire to expected? See our full report for the full data and insights.