Research & Insights
Spotlighting the original work that makes Forerunner Forerunner.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
![](https://cdn.prod.website-files.com/661d85eb9e7cc0bd296e9bdb/66ccaf21a54f9c5c4687c51c_AI%20Values_Kirsten_Illustration.jpg)
Investing
From Access to Edit: How AI is Meeting a Values Shift Among Consumers
![](https://cdn.prod.website-files.com/661d85eb9e7cc0bd296e9bdb/6675ca28023bc9a439473b4f_daydream_best.png)
Investing
From Search to Service: The Evolution of Discovery in the Age of AI
![](https://cdn.prod.website-files.com/661d85eb9e7cc0bd296e9bdb/66994061eb95f395eee86dae_Screenshot%202024-07-18%20at%209.18.31%E2%80%AFAM.png)
Investing
Winning With Consumers In AI
![](https://cdn.prod.website-files.com/661d85eb9e7cc0bd296e9bdb/666afaddd9c95adc6f4012fa_consumertrendreportimage.png)
Consumer Insights
2024 Consumer Trend Report
![](https://cdn.prod.website-files.com/661d85eb9e7cc0bd296e9bdb/666afaab89bc4455a768cea6_consumerstartupsimage.jpeg)
Investing
Let the Data Speak: Consumer Startups Are a Better Bet Than Enterprise Startups
![](https://cdn.prod.website-files.com/661d85eb9e7cc0bd296e9bdb/668c5a40fd483a69fff999f4_Forerunner_Servicefirms.jpg)
Investing
The Emergence of AI-Powered Services Firms
![](https://cdn.prod.website-files.com/661d85eb9e7cc0bd296e9bdb/666c6e1002a350c3ebe3a179_brandpowerscore.png)
Brand
Forerunner Brand Power Score
![](https://cdn.prod.website-files.com/661d85eb9e7cc0bd296e9bdb/6698384fb1dd07daf12de72f_666a1ee42bfa587ab45f8477_Screenshot_2024-06-12_at_11.01.45_AM-2.png)
Our Full Research on What the Data Says about Consumer vs. Enterprise
![](https://cdn.prod.website-files.com/661d85eb9e7cc0bd296e9bdb/6670b92f9e5128f86f53b170_Caregiving_map.png)
Investing
Why the “Women at Work” Conversation Has Become “Caregivers at Work”
![](https://cdn.prod.website-files.com/661d85eb9e7cc0bd296e9bdb/6670b91c1415105d57fc2ecd_Forerunner_InvestmentThesis.jpg)
Investing
The Next Wave of Game-Changing Companies Will be Life-Changing Companies
![](https://cdn.prod.website-files.com/661d85eb9e7cc0bd296e9bdb/6670b88411b10734a1393785_shutterstock_2135249029%20(1).jpg)
Investing
From Digitally Native Brand to Digitally Native Franchise: a New Model for Commerce and Entrepreneurial Empowerment
![](https://cdn.prod.website-files.com/661d85eb9e7cc0bd296e9bdb/6670b8c3259420678dc220df_iStock-1152513612.jpg)
Investing
Finding "Product-Human Need Fit” in the Post-Covid Era
![](https://cdn.prod.website-files.com/661d85eb9e7cc0bd296e9bdb/6670b8f5adfbd2ae22a42f6c_Article_image_01.png)
Investing
The Next Revolution in Commerce Will Be Driven by the Seller
![](https://cdn.prod.website-files.com/661d85eb9e7cc0bd296e9bdb/6670b8a5db1feebd69b8aba6_iStock-1226850176.jpg)
Investing
Investing Where People Demand Change
No results found. Try changing your search.