Kira McCroden

Biography

Kira McCroden is a creative leader who blurs the line between brand, marketing, and communications — because she believes those programs should look as diverse and modern as all the ways people take in information today.

Before Forerunner, Kira led communications and brand for Modern Fertility, a Forerunner portfolio company she joined at the seed stage, helping steer it through multiple stages of growth and its $225M acquisition (and then some). Earlier, she ran communications and marketing at Social Capital and at startups across fintech, enterprise software, frontier, and consumer marketplaces. After many years guiding corporate, consumer, crisis, and internal communications through every market twist and turn, she has, in her words, "a very high pain tolerance."

Outside of work, Kira picks up hobbies and does each of them enough to get decent at it — long-distance biking, pilates, samba, boxing, knitting, fly fishing, surfing, and ceramics. She's always up for an outdoor walk-and-talk.