Setting a new standard for transparent, science-backed supplements.

Exited
Ritual
Year Founded / Year Invested
2015
/
2016
Company Founders

Katerina Schneider

Investment Themes
Commerce
Health & Wellness
No items found.
No items found.
No items found.
Portfolio
CNBC

Ritual: I quit my job while pregnant to start a multivitamin company that brings in over $250M/Yr

Portfolio
WWD

Ritual: Latest Launch Is a Fertility-supporting Lemonade

Portfolio
Glossy

Ritual: CEO Kat Schneider on 2024 Plans, ‘We’re Going Deeper, Not Wider’

Portfolio
Axios

Ritual: Supplements Brand Launches In Target Nationwide