Joy
What they do
Early parenthood has lost the village and gained information overload. Joy combines expert guidance with AI support so families get timely, credible help as life evolves.
Why we invested
Forerunner invested in Joy out of a conviction that parenthood is one of the most underserved life transitions. Today's parents navigate increasingly diverse life paths, but the underlying needs are consistent: support, guidance, and access to credible information in vulnerable moments. Forerunner sees a profound opportunity in rebuilding the foundations that help people navigate key life stages — particularly as the institutions once responsible for that support have become less reliable. Joy delivers 24/7 parenting coaching and expert guidance, available from the first days with a newborn through the financial and emotional dimensions of family life that follow.