Fora
What they do
Travel agents were constrained by legacy tooling and narrow networks. Fora equips a new class of advisors with modern software and partner leverage so planning feels like concierge again.
Why we invested
Forerunner invested in Fora as part of a thesis that there is a category-defining opportunity to build a new model for digital entrepreneurship in services. Fora reinvents the travel agency — not by digitizing legacy infrastructure, but by enabling a new class of advisors: travel passionists and content creators who turn expertise into a flexible career, backed by a scalable technology platform. The model works for all parties: consumers get expert-curated experiences at no cost, hotels gain a more efficient supply channel, and advisors build real businesses. Fora is adding over 1,000 new advisors every month.