What We Do

We are an early stage venture capital firm dedicated to investing in ambitious entrepreneurs to define and dominate a new generation of commerce.

We partner with those who challenge industry norms — Those who upend entire categories.

Commerce infuses every aspect of our lives; but, true transformation happens when we transcend commerce in a way that reshapes society at large — from upending the way people spend their time and money, to evolving the way we think, act, and live.

View Our Portfolio

Warby Parker, — Investment No. 4

Hims — Investment No. 71

11 Honoré — Investment No. 68

Featured News

August 21, 2018

Jessica Alba, Busy Philipps, And More Stars Are Getting In On #TheAwesomeChallenge

Rockets of Awesome — Brit + Co

August 19, 2018

A Sneak — And Very Pink — Peek Inside Beauty Brand Glossier’s Chicago Pop-Up Shop

Glossier — Chicago Tribune

August 15, 2018

11 Honore CEO Patrick Herning: ‘Sizeism Is Alive And Well In Fashion’

11 Honore — Glossy

August 9, 2018

Glossier Just Launched In Denmark With A Special Copenhagen Pop-Up

Glossier — Hypebae

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We Champion the Companies Who Rewrite the Rules of Culture

We are an early stage venture capital firm dedicated to investing in ambitious entrepreneurs to define and dominate a new generation of commerce.

We partner with those who challenge industry norms — Those who upend entire categories.

Featured News