An early stage venture capital firm dedicated to investing in ambitious entrepreneurs to define and dominate a new generation of commerce
“The next generation of consumers has arrived, and they have spoken. They don’t eat the same cereal their parents ate; wear the same makeup their mothers wore; or buy the same dog food they grew up with.”
- FORBES, 2015
“Digital influence continues to increase and shift the ground under the feet of retailers large and small alike. In a world where nearly everyone is always online, there is no offline. So it is not about the digital business, it is just business. It’s not about eCommerce, it is simply commerce.”
- DELOITTE, 2015
Our Partnership Promise:
To us, an investment means joining your team. Being on your team means showing up. Showing up means being the first call you make when you need real help — honing your business model, being smarter as you scale, building your team with the right people, navigating blindspots, and developing a sound capitalization strategy.
- FORERUNNER TEAM
We seek to partner with ambitious entrepreneurs that are disrupting the commerce landscape from every angle.
We are active investors, leading or co-leading investment rounds.
We make early stage initial investments in companies typically post launch.
We are looking for companies that are tackling big markets, bringing something new to the table, and executing scalable business models.
Beyond that we seek a service proposition that enables a Company to stand out, unfair marketing advantages, and visionary, disciplined, magnetic founder(s).
“One of our earliest investors, Forerunner Ventures has been one of our closest partners. They’ve provided particularly valuable insight into the future of retail and ecommerce as well as access to their wide network including the person behind Apple’s retail real estate who has since become a partner in our bricks and mortar rollout. Equally important, we consider Kirsten a trusted friend and advocate who we can call on for any reason.”
Neil Blumenthal, Co-Founder & Co-CEO - Warby Parker
“Forerunner has impressive insight in retail and e-commerce trends, as well as the highest quality network and access to decision makers. That they work with only the best and the brightest is also common knowledge among founders in this space. Forerunner gets entrepreneurs and only adds value where there is value to be added. Forerunner is different and their commitment to and passion for their portfolio companies was apparent early on.”
Jerry Jao, Co-Founder & CEO - Retention Science
“As a first time entrepreneur, it can be difficult to know who to trust...especially when everyone has an opinion! Kirsten Green and her team at Forerunner are my favorite kinds of people: women who leverage gut and logic to help people actualize their dreams. I've relied on them as a reliable sounding board since 2013 and they've never let me down.”
Emily Weiss, Founder & CEO - Glossier