Backed by over two decades of experience in partnering successfully with entrepreneurs, Forerunner offers a distinct edge in navigating the retail landscape, establishing new brands, anticipating consumer behaviors, and helping scale development-stage companies.

Kirsten Green

Kirsten Green, Founder

Kirsten Green used a unique and unconventional blend of professional history and acquired investment experience to launch San Francisco-based Forerunner Ventures in 2010, where she currently serves as Founder and Managing Director.

Noticing that emerging purchasing processes were linear and ripe for improvement, Kirsten developed a pacesetter mentality and analytical eye to remain ahead of experience-driven retail trends and identify compelling brand platforms and visionary entrepreneurs.

As a founder, Kirsten has lead efforts to raise over $250M from leading investors and has invested in more than 40 early stage companies. Forerunner Ventures is the only VC firm to invest in both Dollar Shave Club and, two of the biggest and highest-profile e-commerce exits in recent years, and counts Birchbox, Bonobos, Glossier, Hotel Tonight, Warby Parker and Zola among its portfolio companies. She currently serves on the Board of Directors of several Forerunner portfolio companies including Glossier, InTurn, Outdoor Voices, Ritual and Rockets of Awesome among others.

In an unpredictable consumer landscape, Kirsten’s 20+ years of evaluation and investment success stems from a combination of product savvy, retail acumen and a thesis-driven approach that has been the basis of all Forerunner investments — from pre-revenue startups to multi-billion-dollar enterprises- to date.

Prior to Forerunner, Kirsten was an equity research analyst and investor at Banc of America Securities, formerly Montgomery Securities, covering publicly-traded retail and consumer stocks. Kirsten graduated from UCLA with a B.A. in Business Economics, and earned a CPA license and a CFA certification.

Eurie Kim

Eurie Kim, Partner

Eurie joined Forerunner Ventures in May 2012. Over the past 15 years, Eurie has evaluated and aided a wide variety of companies in their quest to define business models, identify target markets, understand consumer behavior, and overcome operational and competitive challenges to drive growth. As a management consultant at Bain and Company, Eurie advised large retail and e-commerce clients on strategy, identifying acquisition opportunities, and harnessing consumer insights to drive growth. Prior to Bain, Eurie was an investor at Castanea Partners where she evaluated growth investments in consumer and retail businesses. Eurie also has a personal passion for entrepreneurship, which inspired her to launch an artisanal leather goods brand as well as serve on the founding team of a European luxury brand incubator. At Forerunner, Eurie has supported investments in 30+ early stage companies and currently serves on the Board of Directors of several Forerunner portfolio companies including: Away, BloomThat, Curology, MoveWith, and Soma.

Eurie earned an MBA with honors at The Wharton School at the University of Pennsylvania and holds a B.S. with honors in Business Administration from the University of California, Berkeley.

Melissa Grillo Aruz

Melissa Grillo Aruz, Operating Principal

Melissa joined Forerunner Ventures as a Principal in September 2014. Over the past 15 years, Melissa has worked on both the agency and brand side to create and evolve marketing programs that reflect not only brands’ personas, but also drive solid results. Most recently, Melissa led her own consulting practice specializing in online acquisition and marketing for e-commerce and content brands. In this capacity she worked with J.Crew, Warby Parker, Birchbox, Moda Operandi and many other up and coming brands, where she helped tailor and execute their marketing programs while also upholding the brands to the highest standards. Melissa was also the first Director of Online Marketing at Gilt Groupe where she was part of their exponential growth period. She began her career at Razorfish, where she led their retail group partnering with brands such as Victoria’s Secret and Abercrombie and Fitch who relied on her team to deliver creative programs that also delivered efficient results.

Melissa earned a BA in Art History and Italian Studies from Trinity College.

Nicole Johnson

Nicole Johnson, Associate

Nicole joined the Forerunner team in December 2013. She previously worked with SapientNitro, a leading brand and digital strategy consultancy where she supported the development of the global eCommerce strategy and omni-channel growth strategy for a multinational luxury eyewear conglomerate. She led competitive research and analysis with an emphasis on consumer technology innovation. Nicole also led research efforts for continued M&A evaluations throughout the eyewear landscape.

Nicole graduated cum laude with an A.B. in Psychology from Princeton University. She was recently named to Forbes’ 30 Under 30 List in Venture Capital.