Kirsten Green, Founder
Kirsten Green used a unique and unconventional blend of professional history and acquired investment experience to launch San Francisco-based Forerunner Ventures in 2010, where she currently serves as Founder and Managing Director.
Noticing that emerging purchasing processes were linear and ripe for improvement, Kirsten developed a pacesetter mentality and analytical eye to remain ahead of experience-driven retail trends and identify compelling brand platforms and visionary entrepreneurs.
As a founder, Kirsten has lead efforts to raise over $250M from leading investors and has invested in more than 40 early stage companies. Forerunner Ventures is the only VC firm to invest in both Dollar Shave Club and Jet.com, two of the biggest and highest-profile e-commerce exits in recent years, and counts Birchbox, Bonobos, Glossier, Hotel Tonight, Warby Parker and Zola among its portfolio companies. She currently serves on the Board of Directors of several Forerunner portfolio companies including Glossier, InTurn, Outdoor Voices, Ritual and Rockets of Awesome among others.
In an unpredictable consumer landscape, Kirsten’s 20+ years of evaluation and investment success stems from a combination of product savvy, retail acumen and a thesis-driven approach that has been the basis of all Forerunner investments — from pre-revenue startups to multi-billion-dollar enterprises- to date.
Prior to Forerunner, Kirsten was an equity research analyst and investor at Banc of America Securities, formerly Montgomery Securities, covering publicly-traded retail and consumer stocks. Kirsten graduated from UCLA with a B.A. in Business Economics, and earned a CPA license and a CFA certification.