Responsibility
Responsibility is one of the core fundamental values at Forerunner Ventures, reflected across all aspects of our business.
Our investors and our companies: We have a responsibility to both our investors and our investment companies to act as true partners. As such, we commit to fiduciary actions, unbiased research and old-fashioned hard work with the goal of working together to build world class businesses.
Socially responsible businesses: We are passionate about accountability, and believe in a new era of capitalism. Businesses that demonstrate an awareness of their community and the world around them, while building a profitable and sustainable business, have considerable potential to contribute more than simply a product or services. We have a preference for partnering with these types of companies.
Forerunner philanthropy: We are fortunate to love what we do and to align ourselves with great partners in the process. As part of our own responsibility to the local and global community, Forerunner has made a commitment to donate 5% of all investment proceeds to non-profit groups taking action in areas that are of particular interest or connection to our team, investors and partner companies.
Forerunner and its principals are sponsors of Ashoka, Heifer International, The NRDC, World Wildlife Foundation, The Nature Conservancy, The Surfrider Foundation.
(The Cultivated Consumers) are more likely to buy things mentioned to them by people in their core social group, and share information about products, services and experiences with their friends. They shop for what makes them feel unique and smart, and often for something others wouldn’t have. Overall, they spend more on luxury goods than the average affluent consumer.
— Vanity Fair Study Delves Into the Cultivated Consumer, By Marc Karimzadeh, 5/30/07