Forerunner Ventures

We believe the best growth capital investors bring more to the businesses than money. As investors and partners, Forerunner offers the following advantages:

Industry Focus: We closely watch the branded consumer market place from many perspectives and focus on select segments where we see the most innovation and opportunity. As successful investors for more than a decade, we have a deep understanding of consumer behavior, preferences and the branded consumer market place.

Value-Added: A large part of an investment partner’s value is opening the right doors and providing a comprehensive level of support and guidance. Our dedicated strategic network includes close contacts within leading industry service providers from the following practices:

Target Unmet Needs: Few private equity firms are focused on emerging consumer companies (revenues of $20MM or less). We believe a more efficient business model, combined with a fluid marketplace, has improved the potential for business success as well as compelling exits for earlier stage consumer investments.

High Deal Capture Rates: We have high quality and prolific deal flow supported by strategic relationships with operating partners. Grass roots efforts, both by the principals and industry contacts, also result in several unique investment opportunities.

Commitment to Maximize Deal Structure: We work with our investment companies to establish capital strategy and structure that allows for growth, while respecting founders ownership and aligning interests between management and investors.